our differences

GOOD eDIGITAL is brought to you by Good Education Group, Australia’s largest education marketplace with over 20 years of experience targeting parents and students within Australia using traditional and digital marketing strategies.

Our online audience of over 4 million Australian parents and students will be accessible to our partners in order to run re marketing campaigns directly to an audience group who is actively comparing schools and courses on our websites.

  • image
  • image

    2 million views

    image
  • image
  • image
  • image
  • image

    social display google

    image
  • image
  • image
  • image

Good Education Group (GEG) carries databases of all tertiary courses offered by Australian based education providers and maintains a database of all mainstream schools in Australia.
Publishing these databases across our platforms provides unique opportunities to collect web analytics against this data. Blending these databases against a range of other datasets such as Department of Education statistics provides further opportunity to generate rich insights and targeted digital marketing campaigns.

our services

Search engine marketing (SEM)

Google + Bing Ads
  • Keyword research
  • Ad creation
  • Account creation
  • Campaign management
ads

Display advertising

Google Network
  • Design ad content
  • Campaign management
  • Utilise Good Education Group’s re marketing audience list
  • Utilise institutions own re marketing list for targeting purposes
ads

Social marketing

Facebook, Instagram & Snapchat
  • Design ad content
  • Campaign management
  • Utilise Good Education Group’s and institution’s social channels
  • Utilise Good Education Group’s and institutions re marketing lists
ads

Analytics

Advice on campaign integration with website
  • Review current tracking of institutions website
  • Set up website and goal tracking
  • Email clicks
  • Forms submissions
  • Phone clicks
  • PDF downloads
  • E-commerce
ads

Seach engine optimisation (SEO)

Best practice recommendations
  • Meta title review and suggestions
  • Keyword suggestions
  • Content suggestions based on user behaviours on Good Education Group’s digital assets
ads

Reporting

Performance and Insights
  • Monthly reports with insights based on goals that was agreed on
  • User insights based on behavioural tracking on institution and Good Education Group’s websites
ads

Landing page creation

SEO optimised campaign pages
  • Landing pages designed with latest UX/UI techniques
  • Content creation for the page with SEO in mind
  • Pages can be used for one off campaigns with lead forms directly integrated within the page.
  • Open day sign up pages
  • Registration Pages
ads

our clients

clientimg
clientimg
clientimg
clientimg
clientimg
clientimg
clientimg
clientimg
clientimg
The education industry experience that GOOD eDIGITAL has delivered outstanding results for the College. They have delivered fast, effective and intuitive digital campaigns that have not only extended the reach and engagement for the College, but also delivered record results in our call to action campaigns.

- PLC

GOOD eDIGITAL understands our industry but, more importantly, they took the time to understand our individual school. They proactively provide their expertise to get more out of our campaigns.

- Mentone Grammar

contact us

For further information about the GOOD eDIGITAL’ services and to find how we can provide your institution with a result driven digital marketing campaign please fill out the form one of our team members will respond to your enquiry as quickly as possible.